We fly higher together.
Firefly provides supportive living and employment serves and primarily serves individuals with developmental disabilities.
They lead with their heart and when others see barriers they see opportunities. In a segment flooded with the blues, greens and sterility of traditional healthcare, their visual identity and tone stands out.
Logo breakdown:
The icon is comprised of individual fireflies, a nod to their core mission of community support.
Meet Francis.
Named after a member of Firefly’s senior leadership, Francis the Firefly makes his appearance on nearly all of Firefly’s materials.
His dynamic flight trail emphasizes individuals served and reminds us that we can always find a path towards something brighter.
